On the Goleta side of Santa Barbara, "South of 101" means the stretch between the freeway and the ocean, with Hollister Avenue as its spine. Hollister was the valley's main through road before the freeway was built, and Old Town Goleta still centers on it. Moving west, you pass the Santa Barbara Airport, the UC Santa Barbara campus and Isla Vista, and Goleta Beach County Park, and the far west end runs to Ellwood and the Bacara Resort. Much of the housing came after World War II, and the mix today includes single-family neighborhoods, townhomes and condominiums.
Daily life is practical and close to the water. Goleta Beach is a local favorite for walks and picnics, and the Ellwood Mesa Open Space and Sperling Preserve covers 137 acres of bluff trails, eucalyptus groves and one of the area's best-known monarch butterfly overwintering sites. UCSB and the area's technology and research employers are close by, and Santa Barbara is an easy drive east. This side of the freeway suits a wide range of buyers, including first-time buyers, university and tech professionals, and downsizers who want to be near the beach. Sellers benefit from a deep, steady pool of local demand.
18,274 people live in South of 101, where the median age is 43.1 and the average individual income is $68,940. Data provided by the U.S. Census Bureau.
Total Population
Median Age
Population Density Population Density This is the number of people per square mile in a neighborhood.
Average individual Income
There's plenty to do around South of 101, including shopping, dining, nightlife, parks, and more. Data provided by Walk Score and Yelp.
Explore popular things to do in the area, including In-N-Out Burger, Rye Restaurant, and Entenmann's-Oroweat Baking.
| Name | Category | Distance | Reviews |
Ratings by
Yelp
|
|---|---|---|---|---|
| Dining · $ | 0.77 miles | 329 reviews | 3.9/5 stars | |
| Dining | 0.82 miles | 0 reviews | 0/5 stars | |
| Dining | 0.87 miles | 0 reviews | 0/5 stars | |
| Dining | 0.87 miles | 9 reviews | 4.3/5 stars | |
| Shopping | 0.52 miles | 0 reviews | 0/5 stars | |
| Shopping | 0.64 miles | 0 reviews | 0/5 stars | |
| Shopping | 0.95 miles | 0 reviews | 0/5 stars | |
| Active | 0.1 miles | 1 review | 5/5 stars | |
| Active | 0.3 miles | 1 review | 5/5 stars | |
| Active | 0.33 miles | 13 reviews | 3.8/5 stars | |
| Active | 0.35 miles | 0 reviews | 0/5 stars | |
| Active | 0.54 miles | 2 reviews | 3.5/5 stars | |
| Active | 0.72 miles | 0 reviews | 0/5 stars | |
| Active | 0.95 miles | 3 reviews | 5/5 stars | |
| Active | 0.95 miles | 1 review | 5/5 stars | |
| Active | 0.97 miles | 0 reviews | 0/5 stars | |
| Active | 1 miles | 0 reviews | 0/5 stars | |
| Active | 1 miles | 0 reviews | 0/5 stars | |
| Active | 1 miles | 1 review | 4/5 stars | |
| Beauty | 0.23 miles | 0 reviews | 0/5 stars | |
| Beauty | 0.92 miles | 140 reviews | 4.3/5 stars | |
| Beauty | 0.92 miles | 56 reviews | 4.5/5 stars | |
| Beauty | 0.95 miles | 5 reviews | 1.8/5 stars | |
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South of 101 has 6,493 households, with an average household size of 2.74. Data provided by the U.S. Census Bureau. Here’s what the people living in South of 101 do for work — and how long it takes them to get there. Data provided by the U.S. Census Bureau. 18,274 people call South of 101 home. The population density is 2,246 and the largest age group is Data provided by the U.S. Census Bureau.
Total Population
Population Density Population Density This is the number of people per square mile in a neighborhood.
Median Age
Men vs Women
Population by Age Group
0-9 Years
10-17 Years
18-24 Years
25-64 Years
65-74 Years
75+ Years
Education Level
Total Households
Average Household Size
Average individual Income
Households with Children
With Children:
Without Children:
Marital Status
Blue vs White Collar Workers
Blue Collar:
White Collar: