Prepare carefully. Present clearly. Negotiate thoughtfully.
Your selling plan should reflect your property and your priorities. Kendrick and Jedd help you decide what to improve, what to leave alone, how to position the price and how to introduce the home to the market. Our support team coordinates preparation, marketing and transaction details, while you work directly with us on the decisions.
Start with a conversation about your timing and goals. We’ll outline the preparation, pricing and marketing decisions that deserve attention before you commit to a launch date. Here is how we do it.
We determine how your home should be positioned based on recent sales, active competition, buyer behavior and the property’s specific strengths, so pricing and presentation work together from day one.
We help you decide what is actually worth improving before listing and what is not worth spending money on. The goal is the strongest possible return on every dollar and hour you invest before the home reaches the market.
You should not have to manage dozens of vendors on your own. We coordinate the people who prepare your home for market, including contractors, painters, landscapers, stagers, designers, cleaners, inspectors, photographers, handymen, movers and estate-related services, and keep the work on schedule.
Presentation is tailored to the property and the agreed plan. Depending on the home, that may include architectural photography, video, drone imagery, floor plans, a dedicated property website, thoughtful copywriting, staging and twilight photography. Buyers form their first impression online, so presentation is where your home earns its showings.
Every property does not need exactly the same marketing plan. Every property needs the right marketing plan. We tailor the strategy to the home, the most likely buyer and current market conditions, combining digital, print and broker outreach with the reach of the Berkshire Hathaway HomeServices network.
Here is how that plan comes together.
Your home is introduced to buyers where they are searching, through social media, email marketing, listing syndication and, when appropriate, targeted paid advertising and campaigns aimed at the most likely buyers.
Luxury brochures, direct mail, neighborhood campaigns and print placement when appropriate put your home in front of local owners, neighbors and buyers who still respond to a beautifully printed piece.
Many buyers arrive through other agents. We put your home in front of them through local agent relationships, broker outreach, private networking and the Berkshire Hathaway HomeServices network.
A deliberate launch builds momentum: a coming-soon strategy where appropriate, broker preview, open houses, a clear showing plan, well-timed offer deadlines and close monitoring of buyer activity so we can adjust quickly.
Marketing creates attention. Negotiation turns that attention into the best possible outcome. The highest price is not always the strongest offer, so we evaluate every proposal on price, terms, contingencies, financing strength and timing, and negotiate each point on your behalf.
Once you accept an offer, we manage the details that can derail a sale: inspections, appraisal, contingencies, disclosures, escrow and vendor coordination. When problems come up, we solve them early and keep you informed so the transaction stays on track toward closing.
Once an offer is accepted, the purchase agreement sets the timeline for the buyer’s deposit, inspections, appraisal, loan approval and other contingencies. We track each deadline, coordinate with escrow, the lender and the buyer’s agent, and explain what each step means for you. A few things help keep the process smooth:
For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything.
After you accept an offer, you and the buyer will have a timeline for each stage of the transaction. Meeting those dates helps keep negotiations smooth and protects both parties’ positions under the agreement. We keep you updated throughout, so you know what is coming next.
Online estimates cannot see your home’s condition, improvements, views or setting. We will give you a private, well-supported opinion of value based on recent comparable sales and current competition, with no obligation.
Many of our sellers live elsewhere or are managing a move at the same time. We can handle preparation, contractors, staging, showings and closing logistics locally, with regular updates, photos and video, so you can sell with confidence from anywhere.
We regularly help families, trustees and executors sell inherited and trust-owned homes. We coordinate clean-out, repairs, preparation and the sale itself while working alongside your attorney, CPA and other advisors, with sensitivity to what the home means to your family.
The best pre-sale improvements are usually the ones buyers notice immediately: fresh paint, lighting, landscaping, flooring, minor repairs and thoughtful staging. We help you compare the cost of each project with its likely impact on price and time on market, and our trusted local contractors and designers can complete the work on schedule.
Yes. We regularly coordinate pre-listing inspections, repairs, contractors, painters, landscapers, stagers and cleaners, and we stay involved through buyer inspections and repair negotiations, so you are not managing vendors on your own.
Not always. Some improvements generate an excellent return, while others cost more than they add in value. We walk through your home with you, identify what buyers in your price range will respond to, and recommend only the work that makes financial sense, from simple cosmetic updates to larger projects when they are clearly worthwhile.
Online estimates are a starting point, but they cannot see your home’s condition, improvements, views, lot or setting. In Santa Barbara and Montecito, where homes vary widely, those details can move value significantly. A private home valuation gives you a well-supported opinion based on recent comparable sales and current competition.
Clients work directly with Kendrick and Jedd from the first conversation through closing, never handed off to junior agents. Behind them, our operations, marketing and transaction team handles the details so they can stay personally involved in your sale.
Real estate rarely follows a perfectly straight line. When something unexpected comes up, you will have experienced people who already know your home, your goals and your timeline working to solve it.
From the first walkthrough to the day you hand over the keys, you have one trusted call to make. We anticipate problems, coordinate the details and give you candid advice at every step, so the process feels organized and the result reflects everything your home has to offer.
When you are ready, we will walk through your home, your goals and your timing, and give you an honest perspective on value and strategy.